My Article

My Article (541)

New research out of Australia claims that cinema advertising, as part of an integrated audio-visual media strategy, can boost brand consideration by up to 40%.

The findings, contained in the ‘Power of Cinema’ report compiled by digital screen advertising business Val Morgan, claim to illustrate the effectiveness of including cinema advertising in the marketing mix. The study polled 1 200 people across urban Australia and examined the impact of cinema advertising when compared with identical campaigns running on TV and online video, reports Warc, an online service which offers insights into global brands.