SA’s media environment remained relatively stable over the past 12 months, with most audience gains or losses being relatively small. This is according to media audience data released this week by the South African Audience Research Foundation (SAARF) as part of its All Media and Products Survey covering the period July 2014 to June 2015.Television In the television environment, DStv continued to show steady growth, particularly in Cape Town and the Western Cape, where in increase in female adult viewers was noted. However, three terrestrial channels – SABC 1, SABC 2 and e.tv – all lost audience share, with the report noting that SABC 1 “lost a statistically significant percentage of seven-day viewers”. Newspapers The downward trend continues for newspapers, with readers mainly being lost in the Western Cape, Cape Town, the Cape Town fringe, Limpopo and Durban, as well as in the LSM 8-10 category. Daily newspapers were the biggest losers. Magazines Publications distributed weekly, fortnightly, alternate monthly and quarterly remained stable. However, monthly and store magazines were among the losers when it comes to readership. There was in overall loss of readership in Durban and in Limpopo. Cinema Attendance was slightly up among general cinema-goers, but attendance in the LSM 9-10 bracket declined. “This LSM bracket also watches the latest movies at home; 8% rented a movie on DStv’s Box Office over a four-week period,” said SAARF. Radio Radio listenership showed little change, although the popularity of community radio continued its upward trend.