Retail giant The Foschini Group (TFG) is trialling a ground-breaking new delivery service for its products being sold online. Called ‘Deliver 2 Me’, it uses a geolocation tracking system – similar to that used by smartphone tracking systems or the Uber taxi app – to enable customers to pinpoint exactly where they want their purchases to be delivered.
The ‘Deliver 2 Me’ system sends an SMS to a customer when their online order is ready for delivery and the client then selects a ‘Deliver Now’ option that enables the order to be delivered to the customer’s location, typically within three hours. The location need not be the client’s home or work address, but can be wherever they happen to be located at the time.
TFG is offering the service in conjunction with WumDrop, an app-based courier service that operates in much the same way as Uber. The service is currently being trialled in Cape Town, but will go live in other cities in South Africa in the early part of 2017.
Traditional retailers like TFG are facing increased competition from online retailers in SA and are now moving rapidly to counter the growing threat. After a slow start, fashion retailing is one of the sectors that is moving increasingly online