Nestlé says KitKat will be the first global chocolate brand to use only sustainably sourced cocoa
Food, beverage and confectionary giant Nestlé has announced that KitKat will be the first global chocolate brand to use only sustainably sourced cocoa. KitKat already uses sustainably sourced cocoa in some countries, but the announcement extends this worldwide and will come into effect in 2016.
“Sustainable cocoa sourcing helps safeguard the livelihoods of farming communities and delivers higher quality cocoa beans. This announcement will only strengthen consumer trust in KitKat as a responsible brand,” a Nestlé spokesperson said.
However, a report by news agency Bloomberg seems to suggest that the move may be partly linked to long-standing criticism of Nestlé and other producers for buying cocoa from farms in emerging markets that practise child labour. “Random visits to 200 farms in Cote d’Ivoire that supply Nestlé found four children under 15 working in cocoa fields, according to a report by the Fair Labour Association last year,” Bloomberg said.
Some smaller chocolate-makers have long been selling products made from ethically sourced cocoa. Madécasse, a niche brand headquartered in the US but operating in Madagascar, is one such example. It sources its raw product from local farmers on the Indian Ocean island and is certified as being Fair for Life, which asserts that the farmers are fairly treated and properly compensated.